Am I poor? Uh, no. Well, I must be rich then, right? Hardly. I’m somewhere in between… by American standards, that is. If I don’t struggle financially and don’t need to turn a McDonald’s packet of ketchup into a bowl of tomato soup, then how did I become a “life on a dime” expert? I must just be cheap then. Not exactly. I simply don’t like the concept of feeling beholden to anyone; henceforth, how I became Dame of the dime.
Allow me to give you a bit of history on me. For years my agents and managers have mandated that I build a hyper-specific brand for myself (oh, by the way, I design homes, throw parties, upcycle junk, cook, etc on TV). If I gave you a dime for every time I was told to choose ONE area of focus… well, you know how that sentence ends.
My team would tell me that my multitude of skills confuses people. What I heard was: God forbid one person should be good at doing more than one thing! Truthfully, I think the reason I was requested to choose just one area was to make me “an easier sale” for them. See, if I was super specific, I could be put into a tiny little box, and would only be considered for shows that were looking to fill that tiny little box. Less work for them.
Since I refused to choose just ONE area of focus, there was always the unspoken threat that I’d never get hired for another TV show, again. My retort? “Nobody puts Baby (AKA Tracy) in a corner!” Why can’t my brand be more than just ONE thing… because I truly AM a multi-potentialite! In a world full of experts, I’m proud to call myself a generalist. Unfortunately, I’ve been alone in this camp of thinking, much of the time; though, my NEW team actually embraces my multitude of skills, and sees them as MORE ways to sell me! Ah, two sides of the same coin.
But then I began to look beneath the surface of my myriad of interests and skills, and noticed that indeed I DO have a brand. I AM an expert… an expert at doing things on a budget… designing homes on a shoestring, throwing parties with pennies, cooking dinner on a dime, etc.
Uncovering that hidden, little gem has allowed me to filter all of my brand choices through the sieve of “creative curator with oodles of style and a strong financial sensibility.” It might be a bit of a mouthful (and truly is still a work in progress), but it allows me to make brand choices based on that concept vs my emotions.
Check back next week for the other half of my BUILDING A BRAND BlOG!
What’s your brand? How did you figure it out? Tweet me @TracyMetro and share your words of wisdom!